December 10, 2023

Rupture between professional and personal life is a myth: employee well-being should be a whole.

In industrialized countries, we spend most of our time indoors. According to the National Human Activity Pattern Survey in the United States, we spend about 90% of our lives in enclosed environments, meaning that by the age of 40, we will have spent 36 years within four walls.

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What is the recipe for successful marketing? The truth in communication.

Absolutely, communicating with empathy and transparency is crucial for fostering a positive and productive work environment. When resources are allocated towards initiatives that lack authenticity or fail to address real needs, the potential for meaningful change is greatly diminished. Employees are more likely to engage and contribute positively when they see that efforts are genuine and aligned with the organization's true values and goals. This approach not only builds trust but also ensures that investments lead to tangible, beneficial outcomes for both the organization and its people.

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